invisible hit counter Ten reasons why digital marketing is crucial - 10 Downing Nyc

Ten reasons why digital marketing is crucial- The concept of digital marketing or digital marketing was very well known a few years ago, especially when technology is showing rapid advances. Then what is digital marketing? Digital marketing is any marketing effort or activity conducted using electronic devices or the internet combined with various marketing strategies and various digital media platforms that make it easier for consumers or customers to communicate online. Digital marketing has also started to become very popular in Indonesia. Business people and entrepreneurs have expanded their business wings to various social platforms like Instagram, Facebook, Twitter, Blogs, Whatsapp, and so on.

The proliferation of digital marketing is also opening up new employment opportunities for the community. More and more people are opening up digital marketing services, and more and more marketers are also developing digital marketing modules, so they can be helpful for business people in developing the digital marketing strategies they need. The results of research conducted by Mondo (technology and digital marketing provider) show that more and more companies are planning to increase their company’s digital marketing budget. It is stated that around 80% of companies will increase their digital marketing budget to 18 months in the next year, of which 40% of companies will increase their budget by 5-10%, and 32% of companies will increase their budget by 10-10% will increase. 25% and the rest of the companies will increase their budget, and their digital marketing budget corresponds to 0-5%.

What is the purpose of digital marketing? The extent that research states that more than 50% of companies are keen to increase their digital marketing budget. One of the main goals of digital marketing is to reach target customers more efficiently and effectively via existing digital media. Digital marketing should reach consumers faster, more precisely, and more widely.

With this development, creating and implementing digital marketing for businesses is synonymous with supporting digital transformation and business growth.

Like other business strategies, digital marketing has challenges its users must face. One of the biggest challenges is the scale and scope of digital marketing itself. That said, if other readers are interested in implementing digital marketing, then other readers need to think about what type of digital marketing plans and techniques are being used, the number of determined digital marketing activities to be managed, assess content that is dynamic, interesting, programmed, and so on.

Even though digital marketing has quite tricky challenges, many entrepreneurs agree that it is essential for growing their businesses and businesses. According to the Smart Insights dot com website, there are several benefits of digital marketing or digital marketing that make it very important for us to apply. Below are ten reasons why digital marketing is critical for us to promote.

 

Why is digital marketing so important?

  1. Digital marketing can give the company a clear direction.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

The first reason digital marketing is so important is that it can provide a clear and distinct direction and goals to the people engaged. Most companies that work without digital marketing do not have clear strategic goals. They don’t have a clear idea of ​​the company’s plans through online marketing, especially in attracting new customers, increasing sales, and building deeper producer-consumer relationships on online platforms. Without digital marketing, we cannot use technological change to set a clear direction for business growth.

 

  1. If you don’t have digital marketing, your competitors will attract our customers’ attention.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

Companies that don’t have digital marketing will lose a lot. If our company doesn’t deploy strong and competent resources to master digital marketing, our competitors will. The application of digital marketing will make it easier for business people and entrepreneurs to chat directly with new customers or their loyal customers.

A business without customers will be an open business. So keep our competitors from capturing the attention of our target customers just because we don’t use or maximize the use of digital marketing that You built at the beginning of the company. So use the right digital marketing strategy from now on!

 

  1. Digital marketing helps us meet target customers online.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

If we want to avoid our target market or customers being taken over by competitors, then maximizing the application of digital marketing is the solution. With the maximum application of digital marketing, we can determine the level of customer demand online. Indirectly, we learn more about what our target customers like and don’t like.

In this case, we can use keywords or keywords suggested by the Google application to attract potential customers to our company page. If any of the keywords we have used have successfully led them to visit our business page, we know that this is an interest or interest that our target customers desire.

 

  1. Digital marketing provides detailed information about customers.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

If you and other business partners feel you need to learn your customers better, then digital marketing is the answer. Almost everyone agrees that media is a modern platform that can measure many things in this modern era. For example, we can find out what slang terms are most commonly used by millennial workers today, what trending products consumers buy, and so on.

The digital marketing function may exceed the part of Google Analytics or other similar applications. In this case, Google Analytics can only help us to see the number of visits by customers or potential customers to our website but does not give us an idea of ​​what they like about our website and what they want in this modern market world. In other words, digital marketing helps us get deeper customer insights than Google Analytics.

 

  1. Digital Marketing helps us drive substantial “Online Value.”

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

“Hey, do you know this website or this Instagram account? There are so many followers, and it seems the product is good, so many people are buying it.” Have you ever heard a conversation like this? Or even your readers who tell their colleagues or relatives?

Yes! From the brief conversation above, we can see how digital marketing will help businesses, or the businesses of other readers, achieve substantial “online value.” By applying the right digital marketing strategy, old customers will become more loyal to our products, and customers of other products will switch to our products.

 

  1. Digital marketing can save the company’s budget.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

The presence of digital marketing also makes the company’s budget safer and less wasteful. We no longer need to spend a lot of money to print flyers, print ads, make billboards, and so on (maybe You can reduce the amount). It allows us to shift to digital marketing, which can maximize the achievement of our business goals but is done online, so it’s more cost-effective.

 

  1. Digital marketing will help your business become famous, although the scope is vast.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

Even if the reader’s partner company has a reasonably large budget, implementing digital marketing is still more effective than other marketing strategies. Why is that? One of the benefits of digital marketing is that it can accelerate customer reach faster, more accurately, and more broadly. If we look at Indonesia’s vast geography from Sabang to Merauke, we might think promoting our products and services all over Indonesia is impossible. However, the presence of digital marketing will simplify things. Implementing an effective and reasonable digital marketing strategy will help our company to grow and become well-known, even if the scope is vast.

 

  1. Digital marketing helps our company become more dynamic.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

We live in a time full of rapid changes. If we want to avoid keeping up with the changes that are taking place or adapting to all of the existing differences, we must be prepared to be left behind by our competitors. Digital marketing will help us read all the changes that exist through online media so that our business can adapt to all these changes.

 

  1. Digital marketing builds customer confidence in our business.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

Almost all customers who want to buy a product or choose a service check the online information. They will search websites, Instagram accounts, Facebook, Twitter, and other social platforms which presumably can provide reliable information and content. The good news is that this will foster high customer confidence in our business.

 

  1. You can integrate digital marketing with traditional marketing strategies.

Ten reasons why digital marketing is crucial
Ten reasons why digital marketing is crucial

Although digital marketing is suitable for modern marketing strategies, You can also integrate digital marketing into traditional marketing strategies. That means we rely on something other than digital developments to promote products and services or use social media to reach more and more new customers. However, You can still use traditional marketing strategies, so the company’s marketing strategy becomes stronger.

 

After listening to the ten reasons why digital marketing matters above, are your fellow readers ready to adopt or develop your company’s digital marketing? With the full implementation of digital marketing, the business of followers will become more successful.

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